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Today TechCrunch turned on MashLogic roll-over cross-links

MashLogic is a service that scans a web page and underlines key words and phrases which load info balloons with related information on mouse roll-over. Their primary mechanism for distribution has been a Firefox plug-in that a user installs and selects the content sources for the service to scan and provide related links for.  They are also offering a publisher solution where the publisher installs their solution server-side and the links and roll-overs highlight related content from the publisher.  Today they rolled out this publisher solution with TechCrunch which is big win for MashLogic. Screenshot below.